How to Get a Reseller License in Wisconsin

Map of WI

To sell goods in Wisconsin, resellers must obtain a Seller's Permit from the Wisconsin Department of Revenue. Registration costs $20 initially with a $10 renewal fee every 2 years, and may require a security deposit up to $15,000. Online processing takes 2 business days, while paper Form BTR-101 takes up to 15 business days. Apply at least 3 weeks before opening.

You will need:

  • Business name
  • EIN
  • SSN of owners
  • NAICS code
  • Business activity description

Your permit is valid for 2 years and requires renewal. To make tax-exempt purchases for resale, use Form S-211 (Wisconsin Sales and Use Tax Exemption Certificate)—also available electronically as Form S-211E. Wisconsin's state rate is 5%, plus 0.5% county tax in most counties. Milwaukee has an additional 2% city tax, bringing the combined rate to 7.9%.

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